This guidance outlines the steps for designing and implementing ethnographic research which is led by citizens. It explains what citizen ethnography is and then sets out what should be considered throughout the process of working with networks of citizen researchers, from recruitment, training and supporting them to collect and analyse ethnographic data, and how to transform the insights they gain to support preparedness and responses for disease outbreaks. It also provides suggestions for further resources to support the process.

The guidance is for social scientists who would like to integrate citizen-led ethnographic approaches into their research, and for practitioners working on community engagement or other outbreak responses, who seek to use social science insights in their operations. It was written for SSHAP by Luisa Enria (London School of Hygiene & Tropical Medicine). It is the responsibility of SSHAP.